Privacy Policy
Last Updated: January 2026
The Land of Plenty ("we," "us," "our," or "Company") operates thelandofplenty.com.au. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using thelandofplenty.com.au, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, phone number, and other contact details you voluntarily provide
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookie Data: Information stored through cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on pages, links clicked, and referral sources
- Location Data: General geographic location based on IP address for compliance verification
How We Use Information
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the site to:
- Conduct analytics and track website performance and user behaviour
- Track affiliate referrals and casino signups for commission purposes
- Improve website functionality, content, and user experience
- Send promotional emails and newsletters (with your consent)
- Comply with legal obligations and verify user eligibility for gambling services
- Prevent fraud and abuse of our affiliate program
- Respond to your inquiries and provide customer support
Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your experience. Cookies are small files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Track user behaviour and site performance (Google Analytics)
- Affiliate Tracking Cookies: Monitor referrals and commissions from partner casinos
- Marketing Cookies: Enable targeted advertising and retargeting campaigns
Cookie Opt-Out Options:
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking essential cookies may impair site functionality. To opt out of Google Analytics, visit: Google Analytics Opt-Out Browser Add-On.
Third-Party Links
The Land of Plenty is an affiliate website that contains links to external casino operators and gambling platforms. We are not responsible for the privacy practices, content, or security of third-party websites, including our partner casinos and affiliate networks.
Each casino and third-party service has its own privacy policy. We strongly encourage you to review their privacy policies before providing any personal information or engaging in gambling activities. Your use of third-party sites is governed by their terms and privacy policies, not ours.
Your Rights
Under Australian privacy law (including the Privacy Act 1988 (Cth) and the Australian Privacy Principles), you have the following rights:
- Right of Access: Request access to personal information we hold about you
- Right to Correction: Request correction of inaccurate or incomplete data
- Right to Deletion: Request deletion of your personal data (subject to legal retention requirements)
- Right to Opt-Out: Unsubscribe from marketing communications at any time
- Right to Complain: Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:
- Account and contact information is retained for the duration of your engagement with our site
- Affiliate tracking data is retained for a minimum of 7 years for financial and tax compliance
- Analytics and usage data is typically retained for 26 months
- Marketing preferences are retained until you unsubscribe
You may request deletion of your data at any time, subject to legal and contractual retention obligations.
Contact Us
If you have questions or concerns about this Privacy Policy, your personal data, or our privacy practices, please contact us:
The Land of Plenty
Email: privacy@thelandofplenty.com.au
Website: thelandofplenty.com.au
We will respond to your inquiries within 30 days of receipt.
Responsible Gambling: The Land of Plenty promotes responsible gambling. If you or someone you know is struggling with gambling, please contact the Gambling Help Online or Lifeline Australia at 13 11 14.